Serena Williams is an American professional tennis player. She has won 23 Grand Slam singles titles, the most by any player in the Open Era, and the second-most of all time behind Margaret Court. The Women’s Tennis Association ranked her singles world No. 1 on eight separate occasions between 2002 and 2017.
Serena is not only a star on the tennis court, but also a rockstar within the startup and business community. A few of her investments include: healthcare company Hued, education technology platform Fiveable, recipe start-up Foody and Indonesian coffee chain Kopi Kenangan, now considered a unicorn. Within the month of December and January, Williams has backed at least two start-ups.
In December, the company participated in a $4m seed round for Kiira, a technology-enabled healthcare provider that aims to address the needs of young multicultural women with a virtual care mobile app and personalised data-driven insights.
Williams is also a board member of Poshmark and Momentive. This month, she signed on as board adviser to Sorare. Sorare is a fantasy game of football, where players buy, sell, trade, and manage a virtual team with digital player cards. The game uses blockchain technology based on Ethereum and was developed in 2018 by Nicolas Julia and Adrien Montfort.
The company has increased its trading amount to from $7m in 2020 to $325m in 2021.
“NFTs have the potential to be a powerful tool for bringing equity and investment to women’s sports. I’m excited to start working alongside … the team because they understand the relationship between athletes and fans unlike anyone else in the category, and I believe Sorare will be setting the culture and tone of the future of sports entertainment,” Williams said.