POPSUGAR CMO On Creating Loyalty With Customers

Anna Fieler is the CMO at POPSUGAR. Anna explains how CMO's often wear many hats, but the most important role of the CMO is representing the voice of the customer. The CMO is responsible for the customer's voice in every aspect of the business, whether its product development, marketing the product, or garnering long-term loyalty with customers. Anna also explains how much of her job is actually data-driven and how her role within the company is driven by customers.

 

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