Why Startups Need to Take Advantage of Influencer Marketing
Jeanann Grubbs and Abby Lewis-Evans are the Co-Founders of Hour One Agency, a new media marketing agency that specializes in social media influencer marketing and content production and branding strategy. Jeanann and Abby talk about how traditional advertising is a thing of the past!
They tell the story of quitting their full-time job to pursue starting a business and how other brands can find social media influencers to partner with. Jeanann and Abby also talk about the importance of brand building. Entrepreneurs need to ask themselves this question: Are you just trying to make money right away or are you trying to build a brand?
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