Leonard Kim of InfluenceTree on Content Strategy For Your Personal Brand

Leonard Kim, Managing Partner of InfluenceTree, continues talking about content marketing for your personal brand with Mark Lack.
Finding that he had so much traction on different platforms like Medium and Quora rather than his own blog, Leonard figured out a content marketing strategy for building a personal brand.

They talk about Leonard's strategy on writing and content marketing for his personal brand. He talks about making a personal story that connects. Make it a conversation, write in your voice (like how you talk), make it educational, and figure out your end goal.

His advice, "do not hold anything back."

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